Yours & Owls 2017

About:
Yours & Owls is a music festival that takes place annually in Wollongong, New South Wales, Australia.

The festival has been running since 2010 and has gained a reputation as one of Australia's leading music festivals, attracting thousands of attendees each year. The festival's name "Yours & Owls" likely references the idea of coming together and sharing a communal experience, as well as the coastal location of Wollongong and the natural habitat of owls in the area.

Famous For:
The festival has gained a reputation for showcasing emerging and established talent across multiple genres, including rock, electronic, hip-hop, and more.

Creation Purpose:
The Yours & Owls music festival was founded by a local Wollongong business owner named Ben Tillman. Tillman was inspired to create the festival in 2010 as a way to support and promote the local music scene in Wollongong, which he felt was not receiving enough attention or support from larger festivals and events.

He wanted to create a platform where emerging and established musicians could showcase their talents and connect with a wider audience, while also bringing more people to the city of Wollongong and boosting the local economy.

Fun Facts:
The festival's name "Yours & Owls" was inspired by the poem "The Owl and the Pussycat" by Edward Lear, as well as the coastal location of Wollongong and the natural habitat of owls in the area.

The festival has grown significantly in size over the years, with over 40,000 people attending the 2019 festival.

In 2016, Yours & Owls was named "Festival of the Year" at the NSW Music, Arts & Culture Awards.

Impact on the Music Industry:
Yours & Owls music festival has had a positive impact on the music industry in Australia, providing a platform for emerging and established artists.