The Deni Ute Muster is an annual festival that celebrates Australian rural culture and the iconic Australian vehicle, the "ute". It takes place in Deniliquin, a town in the Riverina region of New South Wales, Australia.
The festival typically takes place over two days in October and includes a range of activities and entertainment, including live music performances, ute competitions, camping, and other outdoor activities.
The first Deni Ute Muster was held in 1999 and attracted around 5,000 people. Since then, the festival has grown in popularity and is now one of the biggest events on the Australian rural calendar, attracting over 20,000 visitors each year.
The festival has had a significant impact on the local economy, with many businesses in Deniliquin benefiting from the influx of visitors during the festival.
The festival is mainly famous for its World Record. In 2009, the Deni Ute Muster set a Guinness World Record for the largest parade of utes, with 4,500 vehicles taking part in the parade. This record has since been broken, but the Deni Ute Muster remains a popular event and a highlight of the Australian rural calendar.
The Deni Ute Muster was founded by two local friends, John Harvie, and Keith Stockdale. The idea for the festival came about when Harvie and Stockdale were discussing ways to bring more tourism to their hometown of Deniliquin.
They noticed that there were a lot of utes in the area and decided to organize a festival that celebrated this iconic Australian vehicle.
The festival has raised over $15 million for local charities and community groups since its inception.
The festival's Ute Muster Challenge includes events such as the Ute Tug-O-War, the Ute Soccer Challenge, and the Holden Grunt Off.
Impact on the Music Industry:
The Deni Ute Muster has had a significant impact on the Australian music industry by providing a platform for both established and upcoming and rising country music artists to perform to huge audiences.
Festival was scheduled from 29 Sep to 30 Sep 2023 (1 day(s)).
Deni Ute Muster takes place in Deniliquin, Australia. Here is the full address of the festival: Conargo Road Deniliquin, NSW, Australia 2710
Jessica Mauboy, Andrew Swift, Gretta Ziller.