Groovin The Moo 2023

About:
Groovin The Moo, also known as GTM, is an annual touring music festival across regional areas of Australia. The festival is held over several weekends in April and May and features a diverse lineup of Australian and international musicians across multiple stages.

The festival's first edition was held in 2005 and has become one of Australia's most popular music festivals, attracting thousands of visitors nationwide. The festival's unique touring format allows music fans in regional areas to experience live music without having to travel to major cities.

Groovin The Moo also features a range of musical genres, including rock, electronic, hip hop, and pop, and for its laid-back and inclusive atmosphere, including a range of well-known Australian and international acts over the years, such as Wolfmother, Tame Impala, The Wombats, Childish Gambino, and Hilltop Hoods.

Famous For:
Groovin The Moo is famous for its unique touring format. It brings live music to regional areas of Australia and provides a platform for local musicians to perform alongside established Australian and international acts.

Creation Purpose:
The festival was founded by Steve Halpin and Rod Little, they saw a need for a touring music festival that could bring live music to certain areas of Australia, where music events were less common than in major cities.

They wanted to create a festival that would showcase a mix of established and rising Australian and international artists and provide a unique and memorable experience for festival-goers. Halpin and Little also wanted to support the local communities where the festival was held by contributing to the local economy and promoting tourism.

Fun Facts:
In 2020, due to the COVID-19 pandemic, Groovin The Moo was canceled for the first time in its history, with plans to return in 2021.

In 2010, the festival introduced a "Mootown" dance tent, which has since become a popular feature.

In 2017, the festival partnered with Uber to provide a "Kanga Express" service, where festival-goers could travel to and from the festival in a special "Kanga" car adorned with cow print.

Impact on the Music Industry:
Groovin The Moo has become an iconic and beloved music festival in Australia, contributing to the cultural and economic vibrancy of regional communities across the country and helping to shape the music industry in Australia and beyond.