NOS Alive 2024

About:
Originally founded in 2007, NOS Alive, formerly known as Optimus Alive, is a renowned music festival held annually in Lisbon, Portugal.

Famous For:
NOS Alive is a highly-regarded and beloved music festival that celebrates both local and international talent, while also promoting art, culture, and sustainability.

Creation Purpose:
The festival was founded by the Everything is New event production company, the founders aimed to bring world-class music acts to Portugal and create a unique festival experience for music enthusiasts.

Fun Facts:
The festival has hosted unforgettable performances from iconic artists throughout its history. Notable moments include Radiohead's 2008 headline set, where they played their classic album "OK Computer" in its entirety, and Pearl Jam's energetic and memorable show in 2010.

NOS Alive has received several accolades and recognition in the festival industry. It has been awarded "Best Festival" at the Portuguese Golden Globes multiple times and has been nominated for various European Festival Awards.

NOS Alive was previously known as Optimus Alive until 2014 when the telecommunication company NOS became the festival's main sponsor. The name change reflects the evolution and growth of the festival over the years.

Impact on the Music Industry:
The festival has helped put Lisbon on the map as a prime destination for live music, attracting music tourists from around the world. It has also provided a platform for emerging Portuguese artists to showcase their talent alongside established international acts, contributing to the growth and recognition of the local music scene.