Vive Latino 2024

About:
Vive Latino is a music festival that takes place annually in Mexico City, Mexico. The festival was first held in 1998 and was founded by two Mexican music industry professionals, Jordi Puig, and Rodolfo Oropeza.

Viva Latino's first edition took place on April 11 and 12, 1998, at the Foro Sol stadium in Mexico City. The festival featured a diverse lineup of artists from different musical genres, including rock, punk, and electronic music, as well as Latin American and Spanish-language acts.

Nowadays, Vive Latino is recognized as one of the most important music festivals in Latin America, attracting thousands of attendees each year and helping to promote and showcase the rich diversity of music and culture in the region. Over the years, Vive Latino has grown to become one of the largest music festivals in Latin America, attracting over 200,000 people to its most recent edition in 2020.

Famous For:
Vive Latino is known for its vibrant and energetic atmosphere, with thousands of music fans from all over Mexico and other countries coming together to enjoy the music and festivities.

The event also has a reputation for being a platform for social and political activism, with many artists using their performances to address issues such as human rights, environmentalism, and social justice.

Creation Purpose:
The founders of the festival, Jordi Puig and Rodolfo Oropeza, wanted to create a space where people could come together to celebrate and showcase the rich and diverse musical traditions of Latin America, so the main goal was to provide a platform for Latin American music and culture, as well as to promote diversity and inclusivity in the music industry.

Fun Facts:
The first edition of Vive Latino featured 28 bands, including Café Tacuba, Molotov, and Maldita Vecindad.

The festival has been recognized as an important cultural event in Mexico, receiving numerous awards and accolades over the years, including a Latin Grammy Award for Best Long Form Music Video in 2019.

Impact on the Music Industry:
Vive Latino has been a launching pad for many up-and-coming Latin American artists, helping to launch the careers of artists such as Zoé, Natalia Lafourcade, and Mon Laferte.