Coachella Music Festival 2012

About:
Coachella is an annual music and arts festival held in Indio, California, United States. The festival is known for its diverse lineup of musical performers from various genres, including rock, hip-hop, electronic, and more.

The first Coachella Valley Music and Arts Festival was held in October 1999 and featured a lineup that included Beck, The Chemical Brothers, Morrissey, and Rage Against the Machine. The festival was initially held over two days and was attended by around 10,000 people.

Coachella was founded by Paul Tollett, who is also the CEO of Goldenvoice, the production company that organizes the festival. Tollett and his team were inspired to create a large-scale music festival in the United States that would rival events such as Glastonbury and Reading in the UK.

Throughout its history, Tollett and Goldenvoice have maintained a commitment to booking diverse and innovative musical acts, as well as providing a unique and immersive festival experience for attendees.

Famous For:
Coachella is known for its diverse lineup, unique location, fashion, art, and celebrity sightings, making it a highly anticipated event in the music and entertainment industry.

Creation Purpose:
Coachella was created by a desire to create a world-class music and arts festival that would provide a unique and immersive experience for attendees.

Fun Facts:
The festival has its own documentary: In 2019, a documentary titled "Coachella: 20 Years in the Desert" was released. The film explores the history and evolution of the festival over its two decades of existence.

The festival generates a lot of revenue: In 2019, Coachella generated over $114 million in revenue, making it one of the most profitable music festivals in the world.

Impact on the Music Industry:
Coachella has become a major cultural event and has influenced fashion trends and pop culture. The festival's unique fashion and style have become a major marketing opportunity for fashion brands, and the festival has become a destination for influencers and celebrities.